History

Since its inception in 2005, Metro Cruise® has been growing annually and now attracts people from across North America

The 28th Street Metro Cruise began in 2005.  The Wyoming-Kentwood Area Chamber of Commerce began the event to help drive business to the 28th Street corridor when M-6 opened on the south end of Grand Rapids.  The Cruise has been held every August since.

Cruising 28th Street, however, began a long time before the Chamber created this annual event.  Cruisers have long considered 28th Street a memorable place for car lovers, particularly around the Rogers Plaza area in Wyoming.  Bringing car lovers together to celebrate this long-standing tradition was the foundation for the current event.  Cruisers have shown up in the thousands to reminisce, and that number continues to grow.  All types of vehicles participate in the event: hot rods, low riders, muscle cars, performance cars, classics, antiques, even motorcycles!

Since 2005, the event has grown from 85,000 attendees the first year to over 250,000 in recent years.  The number of participating vehicles attending each year is estimated at over 15,000.  People have come from all over the United States to attend and participate in this annual event. It is an open event, without limits on the types of vehicles allowed, and is a non-judicated event.  In 2007, the event expanded from one to two days.  The current event schedule runs on both Friday and Saturday.

Each year, the Metro Cruise® committee, a group of volunteers members gather to plan, organize, and manage the event.  Proceeds from the event are used to help support Chamber programs and it’s Foundation which grants scholarships to local students.

The 28th Street Metro Cruise® only happens with the participation of business sponsors.  It is an open event and all areas are free to attend.  Past venues have included a wide variety of activities such as the Metro Million – a show of high-end classic and antique collectible cars – and a Swap Meet, a Car Corral, Sock Hop, a Manufacturer’s Midway, a Classic Car Auction, and Hop-Off Competitions have all been part of Metro Cruise®. 

Today, the entertainment at Metro Cruise® includes: The Dyno, Miss Metro Cruise® Finale, Food Truck Rally consisting of 25+ food vendors, kid’s coloring area, Official Metro Merch area, Community Awards Ceremony, Donut Competition, Metro Cruise Tours, 5 bands on the Metro Main Stage, Metro Square entertainment area, antique fire trucks, and the famous Collector Car Row consisting of 400+ collector cars.

The event is staffed by an awesome crew of volunteers.  Each year we seek more volunteers as Metro Cruise® continues to grow.  Don’t miss the family entertainment event of the summer surrounding the love of the car!

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